The State of the Experience Industry

The Ever Changing Face of Events

The events industry is constantly evolving and, in a few short decades, has totally transformed. We want our voices and experiences to help shape the identity of companies and vice versa; we want to be engaged.

However, has this shift been recognised and utilised within the marketing sector? We spoke to senior marketers to explore the evolution of events and the significance of live experiences within brand marketing strategies.

Download the full report and read more about:

• Live experience expectations
• Experience and the marketing strategy
• Attendee purchasing habits
• Measuring success and ROI within events
• Trends and the future of experience